Nest Deposit is on a mission to help more Aussies build their nest and secure their dream home. It works by making home ownership more accessible via a smarter way to pay deposits by instalments during the development phase of new builds.
BRAND DEVELOPMENT
COLLATERAL DESIGN
COPYWRITING
KEY MESSAGING DEVELOPMENT
PROMOTIONS STRATEGY
WEBSITE DESIGN AND DEVELOPMENT
VIDEO ANIMATION
Nest Deposit, a Financial Service helping first-home buyers, downsizers or investors pay off their 10% home purchase deposit over monthly instalments needed a brand and positioning to enter into the market and target their key audience.
With the insight that securing your home – your nest – is a great Australian dream that many now need some extra help to achieve. SOLVD developed an approachable brand utilising icons and animation to create a ‘helping hand’ feel that would appeal to the key audience.
Developing integrated key collateral for the business was also a priority so in addition to the digital elements, traditional collateral like flyers and document folders became part of the brand’s assets.
