Reflections Holidays, a well-established name in NSW’s tourism industry, had a bold vision to reposition their brand and bring a refined experience to the holiday park market. As the company evolved from a holiday park to an outdoor experience specialist, they embarked on a complete rebrand to reflect this exciting new direction. With a large-scale rebrand requiring an enormous amount of work, Reflections Holidays turned to SOLVD to help bring this vision to life.
With ambitions to revamp their entire brand across NSW, Reflections Holidays faced the challenge of coordinating a complex and far-reaching rebrand. The sheer scale of the project meant they needed a reliable partner to handle everything from design to execution while maintaining brand consistency throughout the process.
SOLVD stepped in as an extension of the Reflections Holidays team, using our efficient processes and collaborative approach to manage every aspect of the rebrand. From design and illustration to project management, we delivered a cohesive, polished brand that reflected Reflections Holidays’ new position: “Life’s Better Outside.” The result was an epic rebrand that not only elevated their visual identity but also captured the essence of their evolution into an outdoor experience company.
With our help, Reflections Holidays successfully rolled out their new brand across all marketing materials, setting the stage for the next chapter in their journey. It was a privilege to be part of such an exciting transformation.
