Welders Dog, a brewery born from a group of mates in Armidale, sought a brand that would reflect their classic rural Australian roots. SOLVD was excited to craft their identity, creating a branding and packaging design that conveyed a laid-back, free-spirited, and authentic vibe. We even had the pleasure of naming a few of their beers, adding a personal touch to the project.
With the craft beer market filled with established names, The Welders Dog needed a brand that could stand out while staying true to its rural Australian heritage. The challenge was to create an identity that would resonate with their audience and distinguish them from the competition, while maintaining an authentic, approachable feel.
We embraced the brewery’s essence, developing a strategy and brand that embodied their straightforward, easy-going character. From the refined brand mark to distinctive packaging that captured their down-to-earth personality, the final result is a brand that stands apart and speaks to those who appreciate quality and authenticity in every sip.
