Noveco Surfaces
Noveco Surfaces
Welcome to the New Stone Age.
Noveco Surfaces isn’t just reimagining solid surfaces. They’re revolutionising sustainable building practices.
BRAND POSITIONING
CREATIVE IDEATION
BRAND DESIGN
INTEGRATED CAMPAIGN CREATIVE
WEB DESIGN
PACKAGING DESIGN
Problem
Kandui Technologies had acquired the license to manufacture a world-leading innovation in the engineered surfaces space called Green Ceramics. Green Ceramics, an innovation from UNSW, uses recycled glass and textile waste to manufacture tiles and benchtops which use 80% recycled materials, are 100% recyclable and are crystalline silica free (the type that causes silicosis). The big challenge was to take this incredible innovation from the lab, to the consumer, using a customer-first, brand-led approach.
SOLVD
Our research told us that there was market confusion between the existing entities of Kandui Technologies and Green Ceramics, and little brand equity between them, so these brands were consolidated into one brand called Noveco Surfaces, derived from ‘new eco’. The tone of voice and visual direction was then designed to reflect the trailblazing and aesthetic beauty of the brand and it’s products.
