Hunter Water was facing a big challenge. The data was clear… as a community the people of the Hunter are great at saving water in times of drought but when it’s raining outside, it’s a different story. We needed to remind them that ‘Every Day is a Good Day to Save Water.’
Hunter Water has been communicating the same message for years and the audience had become complacent. The challenge was to achieve improved cut-through using the same core information.
By applying technology to the creative and vice versa, SOLVD developed a campaign that’s dynamic, responsive, and designed to make an impact. This tech-driven approach integrates seamlessly with the creative execution, which centres around the strategic insight — people don’t see the need to save water when we’re not in drought, but it’s just as important.
