During Covid, the building supply industry saw extreme demand, causing NHS to focus on operations rather than marketing. However, as the market shifted, NHS noticed their brand presence weakening, and they needed to reconnect with their loyal customers while attracting a new generation of tradespeople.
After a period of heightened demand, NHS’s brand visibility began to fade as the market became more competitive. Without focused marketing, they risked losing touch with both their loyal customer base and a younger generation entering the trades.
SOLVD helped NHS develop a brand strategy and a new position, “You’re at your best with NHS,” filled with optimism and humour. This fresh positioning was aimed at re-engaging their loyal audience and capturing the attention of younger tradespeople. Our work included a brand refresh, campaign concept, asset roll-out, and a media strategy to ensure maximum impact and reach.
With the new campaign and refreshed identity, NHS successfully regained market presence and connected with both existing and new customers.
