Hunter Water
Everyday is a good day to save water.
Hunter Water was facing a big challenge. The data was clear… as a community the people of the Hunter are great at saving water in times of drought but when it’s raining outside, it’s a different story. We needed to remind them that ‘Every Day is a Good Day to Save Water.’
MEDIA STRATEGY
MEDIA PLANNING
MEDIA BUYING
TVC PRODUCTION
ART DIRECTION
CREATIVE CONCEPTING
Problem
Hunter Water has been communicating the same message for years and the audience had become complacent. The challenge was to achieve improved cut-through using the same core information.
SOLVD
By applying technology to the creative and vice versa, SOLVD developed a campaign that’s dynamic, responsive, and designed to make an impact. This tech-driven approach integrates seamlessly with the creative execution, which centres around the strategic insight — people don’t see the need to save water when we’re not in drought, but it’s just as important.
